The 20 years of brand building experience gave Sandy a passion for the work she’s doing today: serving clients whole heartedly.
She spent her career to date, building brands both from an agency and a consultancy perspective.
She has been lucky enough to work with the bests of the marketing world people–Unilever, Mercedes Benz, Vodafone, Coca-Cola, Bayer, Coty, to name a few.
In her previous position, she was a leader in Idea Bakery for 8 years, consulting and training the top CMOs of our era.
She has extensive experience in the MENAT region, partnering with brands like Savola, and government entities like PIF, Saudi Tourism Authority, SAMF and DARP.
A passionate supporter of young talent, Sandy is the master mind behind the Next Powerbrands Festival Markathon and a sought-after key note speaker at several marketing events.
Sandy is married with 2 daughters; Talia and Mira and her heart beats for contemporary art & rescue animals.

Brand builder, digital marketing expert, wellbeing enthusiast Selin is both a business and a brand builder with 20+ years experience..
After spending years in brand building and experience design for retail and luxury brands, she has founded the first e-mail marketing SAS company in the region, which then transformed into an omnichannel marketing service provider group. Her companies helped more than 1500 global brands in 30 countries including Estée Lauder, Ikea, BM Wand Siemens, in their omni-channel marketing initiatives.
Since selling her companies, she has been collaborating with trusted business partners and start-ups on branding, training and leadership developments projects.
Selin‘s heart beats for mindfulness practices as she’s an expert company culture creation based on mindful practices. She also is highly involved in holistic wellness initiations and loves to share her passion with her husband and her daughter Zoe